“The Korean market for us is smaller than other markets but fast growing. “We have more than 2 million registered Duolingo users in Korea already, and that number is growing fast. Mazal visited Korea to study Duolingo users and non-users in Korea. “Korea is a very exciting market for Duolingo,” said Jorge Mazal, vice president of product at Duolingo, at a press event held in southern Seoul on Monday.
The company was valued at $700 million two years ago. Its business model is largely based on ads and a paid service for users who want to remove the ads. Pittsburgh-based Duolingo, which was started by Luis von Ahn and Severin Hacker in 2012, already supports 37 languages. ĭuolingo says it is serious about Korea, though for Koreans using the language app, they have to understand English or Chinese first to study anything but English. Jorge Mazal, vice president of product at Duolingo, speaks to reporters at a press event held in southern Seoul.
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